Monday, January 27, 2020

Cytotoxic Activities and Synthesis of Plumbagin

Cytotoxic Activities and Synthesis of Plumbagin 3.1  Introduction Plants produce a large number of diverse natural products or secondary metabolites which are involved in the normal cell growth, development or reproduction of organisms. Some of these compounds offer protection against herbivores and microbial pathogens, while others are involved in defense against abiotic stress, such as UV-B exposure Many of the secondary metabolites have interesting biological properties, which make them desirable candidates for optimization of drug discovery and development processes. The quinonic moiety is considered by the National Cancer Institute (NCI) as an important biologically scaffold for the development of new bioactive compounds with good levels of cytotoxicity. Clinically important several well-known antitumoral drugs containing a quinone moiety such as anthracyclines, doxorubicin, mitomycin and mitoxantrones and saintopin which are possess a quinonoid structure. These compounds have also been identified as privileged structures due to their biological activity and structural properties that have been linked to the stimulation of oxidative stress and alkylation of cellular nucleophiles in cancer cells. A representative group of quinonoid compounds of naphthoquinones (1,4-naphthoquinones) constitute one of the largest and diverse groups of plant secondary metabolites which are widely distributed in nature with a wide range of important pharmacological activities 3,4 that include antioxidant, antimicrobial, antifeedent, antiinflammatory, anticancer, and allelopathic activity. Some examples of antitumoral naphthoquinones are plumbagin, juglone, b-lapachol and rhinacanthone. Plumbagin (5-hydroxy-2-methyl-1,4-napthoquinone, Fig.la) is a medicinal plant-derived naphthoquinone , which is one of the simplest plant secondary metabolite of three major phylogenic families viz. Plumbaginaceae, Droseraceae, and Ebenceae. Plumbagin is also present in black walnut and other various medicinal plants. It was isolated from the roots of the medicinal plant Plumbag0 zeylanica 1. (also known as Chitrak); The roots of Plumbag0 zeylanica have been used in Indian medicine for more than 2,500 years for treatments of various ailments and which exhibits highly potent biological activities, including antioxidant, antiinflammatory, antibacterial, and antifungal activities. Plumbagin are found in plants as they are thought to be present as a defense mechanism due to their cytotoxicity. It is also used extensively in studies investigating oxidative stress. plumbagin has been shown to exert anticancer and antiproliferative activities in animal models and in cell culture. The mechanism of anti-cancer activity of Plumbagin is reportedly by induction of mammalian topoisomerase II mediated DNA cleavage.4 Plumbagin has been reported to intercalate into the DNA. It induces higher levels of p21 and thereby inhibits long patch base pair excision repairs leading to apoptosis . Hybrid drug molecules of plumbagin by combining plumbagin with other appropriate anticancer agents may lead to the generation of novel and potent anticancer drugs with pleiotropic action against human cancers. 2.2  Present work our group has been engaged in the design and synthesis of more potent, less toxic, and more selective analogues, through chemical modification of lead compounds isolated from the active extracts. In the course of such studies, we have undertaken the plumbago zeylanica, a well-known medicinal plant. The major quantity coupled with the biological profile of plumbagin (1) prompted us to continue our studies. Thus, present work was undertaken to synthesize a library of plumbagin derivatives to study their anti-cancer properties. We here in report the synthesis, cytotoxic activities and their preliminary structure-activity relationship studies. to the best of our knowledge no semi-synthetic derivatives of plumbagin derivaties and test for their till date were reported. (Figure 1). Figure 1: Structure of Plumbagin (1). We focused on the synthesis of new of Plumbagin analogues by following routes. As shown in scheme-1, Piperazines and substituted piperazines are most useful pharmacophores that can be found in many marketed drugs, such as the piperazinyl- linked ciprofloxacin dimmers reported as potent antibacterial agents against resistant strains,15 Merck HIV protease inhibitor Crixivan,16 and drugs under development. A novel class of mixed D2/D4 receptor antagonists, dual calcium antagonist, anti malarial agents and potential antipsychotic agents. Recently piperazine derivatives containing tetrazole nucleus have been reported as an antifungal agent and phytochemists had prepared the derivatives of isolated natural products, which are coupling with piperzenes. This piperzene containing natural products enhance the activity than the parent compound. For designing the analogues of plumbagin a substituted piperzines was introduced at the third position of Plumbagin. This was achieved by the Michael addition of plumbagin with secondary amines and a series of Plumbagin derivatives with the Michael adduct were synthesized. plumbagin (1) was subjected to Michel addition of substituted piperzines with K2C03 in EtoH solvent under roomtemparature conditions for 8 h to yield corresponding substituted piperzine plumbagin analogues (scheme 3.1) in 85 to 95% yield. scheme 3.1 Introduction of propargyl group into hydroxy position of plumbagin scheme 3.2 Preparation of oxime derivatives of plumbagin by substituted acids and substituted piperzines. As shown in scheme 3.3 plumbagin (1) was first subjected to methylation on 0H group of plumbagin and then 9 is treated with NH30H.C1, CH3C0ona in EtoH solvent under room temparature conditions for 6 h to yield corresponding to oxime of 5-0-methyl Plumbagin(lo), it was planned to prepare the new ester derivatives of oxime of 5-0-methyl Plumbagin with various aromatic substituted aromatic carboxylic acids by using standard esterification strategies viz: DDC/DAMP, EDCI/DAMP. Despite the considerable experimentation, however, ester derivatives were never being obtained and moreover, in all cases starting material was completely recovered. In view of these discouraging results, we decided to implement the Yamaguchi esterification protocol (2, 4, 6-trichlorobenz0yl chloride, Et3N, THF, DMAP, toluene) to access ester derivatives. to our delight, the reactions proceeded smoothly to yield the target compounds in moderate to good yields. The structures and yields of all synthesized compounds ( ll21) and the yields were in the range of 80 to 95%. scheme 3.3 oxime of 5-0-methyl Plumbagin(lo) treated with propargyl bromide in presence of K2C03 in acetone solvent under roomtemparature conditions for 8 h to yield corresponding propargyl oxime of 5-0-methyl Plumbagin (22) in 90% yield. According to mannich reaction 22 was treated with secondary amines as substituted piperzines in presence of formaldehyde in ethanol solvent under roomtemparature conditions for lo h to yield corresponding propargyl oximes of 5-0-methyl substituted piperzine plumbagin analogues (23-26) (scheme 3.4) in 85 to 90% yield. All the compounds were synthesized for the first time and well characterized by 1H NMR, 13C NMR and ESI HRMS. biological activity: a). Evaluation of the anti-proliferative activity against Hela, PANC1, MDAMB-231, IMR32, HepG2and SKNSH cell lines: Cancer is one of the most serious threats on human health in the wor1d. The mortality and morbidity of cancer patients is the second highest among all diseases in the wor1d, after heart disease. over the past few decades, extensive research has led to the development of a plethora of chemotherapeutic agents; however, none of these agents are capable of completely eliminating cancer. The limitations of current anticancer drugs, increased incidence and rapid development of drug resistance have highlighted the need for the discovery of new anticancer agents, preferably with novel mechanisms of action. to identify new chemical entities for a more effective treatment of cancer, drug designers can follow many strategies, but the crucial decision is always the selection of a suitable starting point from the vast chemical space . In this respect, natural products can be viewed as evolved privileged structures and biologically pre validated leads, in other words, as molecules that have probably evolved evolutionarily to exert highly specialized functions. Recent review pointed out that, about 74% of anticancer compounds being either natural or natural product-derived products, indicating potency of these scaffolds29. Hence, libraries designed and synthesized around the basic structure of such compounds have better chance of displaying desirable biological and pharmacological properties. As a primary screen for cytotoxic activity, cancer cell growth inhibitory properties of plumbagin derivatives along with parent compound were examined using SKNSH, Hela, HepG2 pancreatic carcinoma cell line (PANC 1), breast cancer cell line (MDA-MB 231), neuroblastoma cell line(IMR-32), by MTT assay. doxorubicin was used as the reference drug and the results are summarized in Table-1. The results revealed that some of the synthetic analogues were exhibited promising anticancer activity when compared their parent isolated compounds. Among the tested all derivatives, compounds 9,12, and 16 showed more potent active against HePG2 cell line with an GI50 value of 0.02 ±0.ol, 0.03 ±0.ol, 0.06 ±0.03  µM respectively and Compounds 3, 5, 24, 25 and 26 manifested potent activity against PANC 1 with an GI50 value of 0.4 ±0.03, 0.ol ±0.ol, 0.3 ±0.03, 0.2 ±0.ol, 0.1 ±0.ol,  µM respectively. While remaining all compounds showed moderate activities on all cell lines. Through it is difficult to discuss the structure activity relationship criteria responsible for the cytotoxic activities in this set of compounds from these results, it can be concluded that me, bis(4-fluorophenyl, 4-ethylpiperazin-1-yl on N in piperezens increase the activity and 0-C1, p-methyl, p-no2 on benzene increase the activity. Table 1: Anti-proliferative activity of plumbagin analogues Table- 3.1: biological activities of Plumbagin analogues (1-26). Sample Hela PANC 1 HepG2 SKNSH MDA-MB-231 IMR32 GI50 GI50 GI50 GI50 GI50 GI50 3.6 ±0.2 2.3 ±0.3 0.7 ±0.1 1.1 ±0.2 8.7 ±0.62 >lo0 14.8 ±0.9 2.9 ±0.7 49.9 ±0.6 4.0 ±0.6 4.3 ±0.65 >lo0 8.4 ±0.7 0.4 ±0.03 >lo0 0.4 ±0.05 2.7 ±0.82 >lo0 2.0 ±0.6 0.9 ±0.6 2.8 ±0.3 0.6 ±0.ol 0.97 ±0.78 0.13 ±0.02 4.1 ±0.9 0.ol ±0.ol >lo0 lo.0 ±0.6 2.3 ±0.7 0.ll ±0.06 4.0 ±3.1 0.5 ±0.07 6.1 ±0.3 3.1 ±0.1 >lo0 >lo0 14.1 ±0.8 2.6 ±1.8 1.7 ±0.2 14.9 ±0.7 0.35 ±0.03 >lo0 19.9 ±1.7 5.5 ±0.4 >lo0 >lo0 0.4 ±0.02 0.17 ±0.08 9.2 ±1.3 6.4 ±0.5 0.02 ±0.ol 1.3 ±0.6 >lo0 >lo0 12.3 ±6.6 0.8 ±0.09 0.5 ±0.06 35.1 ±0.9 6.8 ±0.6 0.046 ±0.ol 6.5 ±1.6 0.9 ±0.06 >lo0 0.9 ±0.09 >lo0 21.5 ±0.5 2.6 ±1.7 1.8 ±0.1 0.03 ±0.ol 1.0 ±0.06 0.79 ±0.07 0.13 ±0.02 3.8 ±1.0 0.4 ±0.1 0.3 ±0.03 0.16 ±0.03 >lo0 0.6 ±0.06 2.3 ±1.2 90.0 ±1.0 12.4 ±1.7 >lo0 5.2 ±0.3 >lo0 16.2 ±0.9 26.4 ±0.9 2.9 ±0.2 4.3 ±0.7 >lo0 >lo0 7.8 ±2.9 24.4 ±6.1 0.06 ±0.03 >lo0 26.2 ±0.63 1.7 ±0.2 8.6 ±1.5 22.2 ±0.7 2.5 ±0.3 >lo0 0.06 >lo0 13.8 ±0.1 25.9 ±0.4 0.2 ±0.04 >lo0 >lo0 >lo0 7.6 ±3.7 18.8 ±1.3 2.0 ±0.9 >lo0 >lo0 0.ll ±0.02 4.1 ±0.3 14.7 ±0.9 0.3 ±0.05 20.5 ±2.2 >lo0 0.34 ±0.07 7.4 ±1.2 16.0 ±1.0 3.5 ±0.4 >lo0 1.8 ±0.6 51.3 ±0.4 5.7 ±0.3 >lo0 34.2 ±2.6 >lo0 1.8 ±0.8 0.32 ±0.05 2.2 ±1.0 0.6 ±0.04 57.0 ±0.7 22.4 ±1.1 5.8 ±0.4 >lo0 1.1 ±0.06 0.3 ±0.03 3.5 ±0.4 >lo0 3.5 ±0.5 >lo0 1.3 ±0.1 0.2 ±0.ol 1.2 ±0.7 12.6 ±3.3 >lo0 19.8 ±0.8 5.2 ±0.4 0.1 ±0.ol 2.0 ±0.2 >lo0 4.7 ±0.78 >lo0 doxorubicin Cytotoxic assy : All cell lines (SIHA, PANC 1, MDA MB -231, IMR -32, DU-145 and A549) used in this study were purchased from the American Type Culture The cell lines (ATCC), United States. The synthesized test compounds were evaluated for their in vitro anti proliferative activity in these six different human cancer cell lines. A protocol of 48 h continuous drug exposure was used, and a SRB cell proliferation assay was used to estimate cell viability or growth. All the cell lines were grown in Dulbecc0s modified Eagles medium (containing lo% FBS in a humidified atmosphere of 5% C02 at 37  °C). Cells were trypsinized when sub-confluent from T25 flasks/60 mm dishes and seeded in 96-well plates in lo0ÃŽ ¼1 aliquots at plating densities depending on the doubling time of individual cell lines. The microliter plates were incubated at 37  °C, 5% C02, 95% air, and lo0% relative humidity for 24 h prior to addition of experimental drugs and were incubated for 48 hrs with different doses (0.ol, 0.1, 1, lo, ,lo0 µM) of prepared derivatives. After 48 hours incubation at 37  °C, cell monolayers were fixed by the addition of lo% (wt/vol) cold trichloroacetic acid and incubated at 4  °C for 1h and were then stained with 0.057% SRB dissolved in 1% acetic acid for 30 min at room temperature. Unbound SRB was washed with 1% acetic acid. The protein –bound dye was dissolved in lomM Tris base solution for 0D determination at 5lo nm using a microplate reader (Enspire, Perkin elmer, USA). Using the seven absorbance measurements [time zero, (Tz), control growth, (C), and test growth in the presence of drug at the five concentration levels (Ti)], the percentage growth was calculated at each of the drug concentrations levels. Percentage growth inhibition was calculated as: [(Ti-Tz)/(C-Tz)] x lo0 for concentrations for which Ti>/=Tz [(Ti-Tz)/Tz] x lo0 for concentrations for which Ti Three dose response parameters were calculated for each experimental agent. Growth inhibition of 50 % (GI50) was calculated from [(Ti-Tz)/(C-Tz)] x lo0 = 50, which is the drug concentration resulting in a 50% reduction in the net protein increase (as measured by SRB staining) in control cells during the drug incubation. The drug concentration resulting in total growth inhibition (TGI) was calculated from Ti = Tz. The 1C50 (concentration of drug resulting in a 50% reduction in the measured protein at the end of the drug treatment as compared to that at the beginning) indicating a net loss of cells following treatment was calculated from [(Ti-Tz)/Tz] x lo0 = -50. Values were calculated for each of these three parameters if the level of activity is reached; however, if the effect is not reached or is exceeded, the value for that parameter was expressed as greater or less than the maximum or minimum concentration tested. 3.4  Conclusion In conclusion, we have successfully synthesized thirty one analogues of Plumbagin (1) and these analogues were evaluated for their anti-cancer activities. Majority of the compounds exhibited significant anti-cancer activity than the parent compound Plumbagin (1) and this study also provides an initial structure–activity data, based on derivatives of Plumbagin (1). The results are an indicative of the fact that the compound 5 proved to be the best analogue with GI50 of 12 proved to be the best analogue with GI50 of invivo studies need to be carried out for revealing the exact mechanism of action and will be taken up in the future in our laboratory. 3.5  Experimental Section Plant material : Plumbag0zeylanica was collected from Tirumala forest, Tirupathi, Andhra Pradesh, India, in August 2007. The plant material was identified by Dr. K. Madhav Chetty, Botany Department, Sri Venkateswara University, Tirupathi. A voucher of the plant was deposited in the Herbarium of the Botany Department. Extaction and isolation: The shade-dried roots of Plumbag0 zeylanica were powdered in a pulvarizer (lo kg) and extracted with chloroform/methanol, 1:1 followed by the concentration under reduced pressure. The resulting extract was (70 g) chromatographed over silica gel (60–120 mesh) and eluted with n-hexane/ethyl acetate combinations of increasing polarity. Plumbagin (12 g) was obtained by elution with n-hexane/ethyl acetate, 99:1. General procedure for the synthesis of piperzene (Secondary amine) derivatives (2-7): to a solution of the Compound 1(leq) in ethanol (3m1) in presence of potassium carbonate as a catalyst was added secondry amine (piperzene) stirred at room temperature for 8 h. The reaction mixture was diluted with Ethyl acetate (lo m1), washed with c0oled ice and brine solution. The organic layer was dried over Na2so4, filtered, and concentrated under reduced pressure. The residue was purified by column chromatography using the mobile phase Acetone in Hexane afforded secondary amine (piperzene) derivatives.

Sunday, January 19, 2020

Integrated Marketing Communication and Branding Essay

Abstract In an increasingly competitive marketplace, greater emphasis is being placed on brand image development as the basis for consumer discrimination. Advertising has a central role to play in developing brand image, whether at the corporate, retail or product level. It informs consumers of the functional capabilities of the brand while simultaneously imbuing the brand with symbolic values and meanings relevant to the consumer. These two functions of advertising closely parallel the informational and transformational schools of advertising effects and theories on the central and peripheral routes to consumer persuasion. Such dichotomous approaches to explanation are unlikely to represent the reality of consumer choice in that brand image is likely to be formed by the simultaneous absorption of advertising messages based on both the functional and expressive capabilities of brands. Source: http://www.emeraldinsight.com/case_studies.htm/journals.htm?articleid=857593&show=html&WT.mc_id=alsor ead Abstract Purchase intentions for apparel products often require physical examination prior to purchase. Hence, greater risk is associated with shopping online for apparel products, making it important to examine factors that reduce various risks influencing online purchase intentions. This study examines and compares the impact of two of the most important risk reducers for online apparel shopping – product brand image and online store image – on specific types of perceived risks and online purchase intentions for apparel. The results show that product brand image influences consumers’ online purchase intentions both directly and indirectly by reducing various risk perceptions. Online store image impacts purchase intentions indirectly by decreasing risk perceptions. The results of this study provide fresh insight into understanding the impact of product brand image and online store image on each type of perceived risk associated with online shopping Source: http://www.sciencedirect.com/science/article/pii/S096969891200029X Abstract Purpose – From an integrated marketing communications perspective, this study aims to analyses what level of consistency among brand messages is more effective in terms of customer-based brand equity. In particular it aims to evaluate its impact on brand knowledge structure, and how brand familiarity moderates this influence.. Source: http://www.emeraldinsight.com/case_studies.htm/journals.htm?articleid=17014825&show=html&WT.mc_id=alsoread

Saturday, January 11, 2020

Non Verbal

I have sent the following communication to my professionals through a observe and shown on the observe board: â€Å"Coming Second Weekend to complete our objectives or the month a evaluation conference is organized and all should be present at. If any professional Is not able to be present at should find out the material of the conference from their colleagues without fall†. But my communication went wrong and out of 10 professionals, only three professionals have joined at 4. 0 PM who checked-in with me plenty of duration of the conference. Following were the limitations of communication which was standing in the way of my communication: The â€Å"Channel† I have selected communication by â€Å"Receivers† did not make sure the invoice of the communication was missing the â€Å"Chronological context† The second Weekend being a non working day. The communication has designed a â€Å"Psychological noise† by not referring to perfect duration of the con ference and misunderstandings have been designed.The â€Å"social context† also is one of the causes for the failing of the communication as I have not taken all my professionals into assured by providing any enhance information or a objective of the conference previously. Lessons learned in order to get over these limitations of communication: My communication was uncertain by not providing actual duration of conference. The press I have used Is he putting the observe on the observe panel, Instead had I distributed to all the devices and acquired their signatures by asking their accessibility or reviews my communication would not didn't work.I have selected a wrong day a holiday though the process was a schedule one. I could have managed good interaction with my professionals for success of my communication. Overcome the communication limitations when you deliver a concept, you plan to connect significance, but the concept Itself does not contain significance. The significan ce prevails In your thoughts and In the brain of your recipient. To comprehend one another, you and our recipient must discuss similar explanations for terms, actions, style, and other signs. . Variations In perception The globe regularly bombards us with Information: attractions, appears to be, fragrances, and so on. Our thoughts arrange this flow of feeling Into a psychological map that symbolizes our knowing or truth. In no case is the knowing of a certain individual the same as the globe itself, and no two charts are similar. As you perspective the globe, your thoughts takes up your encounters in a exclusive and personal way.Because your views are exclusive, the concepts you want to show vary room other Individuals' Even when two individuals have knowledgeable the same occasion, their psychological pictures of that occasion will not be similar. As senders, the most appropriate and common, a process known as particular knowing. As devices, we try to fit new information into our c urrent design. If a details does not quite fit, we are more likely to change the important points rather than change the design. 2.Incorrect filtering Filtering is testing out before a concept is approved on to someone else. In business, the filtration between you and your recipient are many; staff, staff, receptionists, espousing to devices, etc. Those same gatekeepers may also translate' your receiver's concepts and reactions before moving them on to you. To get over filtration limitations, try to set up more than one communication route, remove as many intermediaries as possible, and reduce distortions by condensing concept information to the simple requirements. . Terminology problems When you select the terms for your concept, you indication that you are a participant of a particular lifestyle or sub-culture and that you know the rule. The characteristics of your rule enforce its own limitations on your concept. Barriers also are available because terms can be considered in mor e than one way. Terminology is an irrelevant rule that relies on distributed explanations, but there happens to be restrict to how completely any of us discuss the same significance for a given term.To get over language limitations, use the most specific and precise terms possible. Always try to use terms your viewers will comprehend. Increase the precision of your information by using language that explains rather than analyze and by introducing visible information, activities, and conditions. 4. Inadequate listening Perhaps the most common hurdle to wedding celebration is merely a lack of interest on the receiver's part. We all let our thoughts walk now and then, regardless of how hard we try to concentrate.Everyone is basically likely to get to sleep when they are compelled to pay attention to information that is obscure or that has little immediate keeping on their own lifestyles. Too few of us basically do not pay interest well! To get over limitations, paraphrase what you have recognized, try to perspective the problem through the sight of other sound system and avoid moving to results. Explain significance by asking non-threatening questions, and pay interest without disturbing. 5.Varying psychological states Every concept contains both a content significance, which offers with the topic of the concept, and a connection significance, which indicates the characteristics of the interaction between e-mailer and recipient. Connections can break down when the recipient responds adversely to either of these explanations. You may have to deal with individuals when they are disappointed or when you are. An disappointed individual tends to neglect or change what the other individual is saying and is often incapable to present feelings and concepts successfully.This is not to say that you should prevent all communication when you are psychologically engaged, but you should be mindful of the higher prospective for misconception that comes with turned on feelings. To get over psychological limitations, be aware of the feelings that occur in yourself and in others as you connect, and make an effort to control them. Most essential, be mindful of the higher prospective for misconception that comes Differences in qualifications can be one of the toughest communication limitations to get over.Age, knowledge, sex, social position, financial position, social qualifications, disposition, health, elegance, reputation, religious beliefs, governmental perception, even a moving feelings can all individual one individual from another and make knowing challenging. To get over the limitations associated with differing background scenes, prevent predicting your own qualifications or lifestyle onto others. Explain your own and comprehend the qualifications of others, areas of knowledge, individualistic and views and do not believe that certain actions mean the same thing to everyone.

Friday, January 3, 2020

Essentials of Human Resource Management - 2607 Words

John De La Cruz University of the Philippines in Diliman I. 1. Management Essentials †¢ Management involves setting goals and allocating scarce resources to achieve them. †¢ Management is the process of efficiently achieving the objectives of the organization with and through people. †¢ Primary Functions of Management Planning – establishing goals Organizing – determining what activities need to be done Leading – assuring the right people are on the job and motivated Controlling – monitoring activities to be sure goals are met 2. What is Human Resource Management? Definitions: . †¢ Human Resource Management (HRM) is a subset of the study of management that focuses on how to attract, hire, train, motivate and maintain†¦show more content†¦Ã¢â‚¬ ¢ Storey (2001: 7) noted that the beliefs of HRM included the assumptions that it is the human resource that gives competitive edge, that the aim should be to enhance employee commitment, that HR decisions are of strategic importance and that therefore HR policies should be integrated into the business strategy. Underpinning theories of HRM David Guest (1987: 505) commented that: ‘Human resource management appears to lean heavily on theories of commitment and motivation and other ideasderived from the field of organizational behaviour’. These theories are summarized below. 1. Commitment - the strength of an individual’s identification with, and involvement in, a particular organization 2. Organizational behaviour theory - describes how people within their organizationsact individually or in groups and how organizations function interms of their structure, processes and culture. 3. Motivation - explains the factors that affect goal-directed behaviourand therefore influences the approaches used in human resource managementto enhance engagement (the situation in which people are committed to theirwork and the organization and motivated to achieve high levels of performance). 4. AMO theory- set out by Boxall and Purcell (2003) states that performanceis a function of Ability + Motivation + Opportunity to participate. 5. 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